How it works

Call a number. Get coached. Get certified.

AmpUp turns your training program into an AI coach your reps can call before and after every customer conversation. No app, no login, no behavior change.

AI Role-Play Active
Session time
08:42
JA
Jordan Avery
Field Sales Rep
1

PrepBefore the appointment

Your rep is sitting in their truck outside the customer’s house. They call 1-800-AMPUP.

AI Coach

This is a full bathroom remodel estimate. Based on your curriculum, the most common objection on jobs like this is financing terms. The play that works is anchoring on the monthly payment before showing the total. Here’s what your top closers say.

60 seconds. No screen. No app. The rep walks in briefed.

2

PracticeRoleplay the conversation

The rep stays on the call or calls back from the truck. “Let’s practice the financing objection.”

The AI plays the homeowner. It pushes back: “That’s more than I expected. Can you do better on the monthly payment?” The rep responds. The AI scores them on your rubric — did they anchor correctly? Did they address the spouse? Did they present options?

AI Coach

You jumped to discount before presenting the premium option. Try again — present all three tiers first.

The rep practices until they’re confident. Then they knock on the door.

3

DebriefAfter the appointment

The appointment is done. The rep calls back from the driveway.

“How did it go?”

“I lost it. They wanted to think about it. I tried the spouse close but it didn’t land.”

AI Coach

The spouse close works best when you’ve already established urgency through the limited-time financing offer. Next time, try leading with the expiration date before asking both decision-makers to weigh in.

The debrief is logged. The system tracks improvement over time. Managers see a dashboard of every rep’s competency curve — who’s certified, who needs work, which skills are decaying.

The system learns from every conversation

Every call to 1-800-AMPUP feeds back into the system. The AI learns which objections are trending, which plays are working, which reps are improving. Over time, the coaching gets more precise — not because you configured it, but because the data tells it what matters.

Prospecting

For L&D leaders

You see competency curves over time. Which reps are certified. Which skills are decaying. Where the training gaps are. Audit-ready evidence that your program works — not just completion certificates.

For sales managers

You see which reps prepped before their appointments and which didn’t. Which objections your team is losing on this week. Which plays are working. All without listening to a single recording.

For reps

You get a coach in your pocket. Available 24/7. Doesn’t judge. Knows your curriculum. Remembers your last five conversations and what you’re working on. Just call.

Other tools start when you hit record. AmpUp starts when you pick up the phone.

Recording-based coaching tools analyze conversations after they happen. That’s useful — but it means the rep walked into the appointment unprepared, made mistakes in front of a real customer, and gets feedback after the deal is already won or lost.

AmpUp flips the order. Prep before. Practice before. Certify before. Then coach after. The customer never becomes the training ground.

And because AmpUp works from your curriculum — not just recordings — you don’t need to wait for call data to exist. Day one, your training materials become an AI coaching system.

Try it right now.

Call 1-800-AMPUP and practice a sales conversation. Pick your industry. Pick your scenario. See what your reps would experience.