Sales Coaching
Certify every advisor on the lot. Not just the top three.
AmpUp coaches dealership sales advisors before and after every customer interaction — from your dealership’s own training and top-performer plays.
The problem
Your top advisors close at 30%. Your average advisors close at 12%. The difference isn’t product knowledge — everyone passed the manufacturer certification. The difference is what happens in the conversation: how they handle trade-in objections, how they present financing, whether they ask for the close or let the customer walk.
Your F&I manager can’t sit in on every test drive. Your general sales manager is running the floor, not coaching individuals. The manufacturer’s training is a quarterly event that everyone forgets by week three.
How AmpUp solves it
Before the walk-around
Your advisor calls 1-800-AMPUP.
AI Coach
“This customer is interested in the EV model. They’re likely to ask about range anxiety and charging infrastructure. Here’s how your top advisors handle it — they lead with home charging convenience, not range numbers.”
Practice the test-drive close
The AI plays the customer. “I like it, but I want to check a few other dealerships first.” Your advisor practices the response. Gets scored on: Did they create urgency? Did they present the current incentive? Did they offer to hold the vehicle?
After the visit
The advisor debriefs. “They loved the car but wanted to think about it.” The AI coaches on follow-up strategy and logs the interaction for the sales manager’s dashboard.
Reps rehearse live with an AI buyer that throws real objections — then get coached toward the close, before the appointment.
What dealer groups get
- Advisor certification on your dealership’s specific selling process
- Practice on trade-in objections, F&I presentation, and closing techniques
- Multi-rooftop visibility — see certification status across all locations
- New-hire ramp acceleration — certify before they take floor time
- No app required. Works from the sales floor or the lot.
- $75/seat/quarter
A leading EV manufacturer used AmpUp to certify sales advisors across their retail network. Result: 30% more cars sold per rep per week, with bottom-quartile advisors reaching top-quartile performance in 30 days.
Try an auto sales coaching call.
Call 1-800-AMPUP and practice handling a test-drive close. See what your advisors would experience.