Sales Coaching
Every tour should end in a membership. Most don’t.
AmpUp certifies your membership counselors on tour scripts, objection handling, and closing — across every franchise location.
The problem
Tour-to-membership conversion is the single most important metric in franchise fitness. Your best locations close 60% of tours. Your worst close 25%. The difference is the conversation in the first five minutes — and it’s happening in 500 locations you can’t visit.
Corporate training happens once a quarter. By week three, half your membership counselors have reverted to their own script. You have no visibility into what’s actually being said at the front desk.
How AmpUp solves it
Before their shift, your membership counselor calls 1-800-AMPUP and practices the tour script. The AI plays the prospective member — “I’m just looking around” or “How does this compare to Planet Fitness?” The counselor practices the response your corporate team designed, gets scored, and clocks in ready.
Corporate L&D sees certification rates across every location. Which locations are drilling the script. Which counselors need reinforcement. No ride-alongs. No mystery shops. Just data.
Henderson remodel next — last visit stalled on financing.
Open with the monthly number — $189/mo, not $14K.
They paused. Offer the 18-month, no-interest plan.
Reps rehearse live with an AI buyer that throws real objections — then get coached toward the close, before the appointment.